Leading actor Ewan McGregor becomes brand ambassador for Volkswagen and launches a collaboration with the new limited Star Wars series “Obi-Wan Kenobi” It is a “uniting two strong global brands in this collaboration” says Volkswagen Board Member for Sales and Marketing Klaus Zellmer. The new video content is produced in collaboration with Lucasfilm and Industrial Light & Magic
Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. The company launches sales activities for its iconic van, the ID. Buzz01 with a stand-out collaboration with “Obi-Wan Kenobi”; the all-new limited Star Wars series coming to Disney+ May 27, 2022. The campaign launches with a customized advert made in collaboration with Lucasfilm and Industrial Light & Magic featuring the ID. Buzz and some familiar Star Wars characters as well as leading actor, Ewan McGregor, who will also serve as brand ambassador for Volkswagen.